When you build a business, you have to choose marketing methods that best catch the attention of an audience. This could be anything from building a social media presence, to designing business cards with the help of custom printing services in Ottawa.
If you go the latter route with business cards, you should understand that this is an old-fashioned classic, but it can be effective if you choose to wow your audience. How do you do that? Here are a few tricks to giving your business cards a wow factor that’s both endearing and memorable.
Choose Colors and a Design that Evoke Emotion!
Colors are linked to emotions. They are expressive in ways that words sometimes cannot be. For example, ocean blue could be a color of peace, calm, and meditation. Whereas pink could be symbolic of love, flirtation, and friendship.
Designs are equally as symbolic as colors. Swoops and swirls are soothing to the mind, as are smooth shapes like circles because they represent infinite possibilities. The right combination of colors and designs on your business cards can lead people to feel memorable ways about your business.
Include Social Media Info, but Don’t Go Heavy on Contact Info
Your audience doesn’t need to know every little detail about who you are and what you do. Include your name, number, and social media info. If they need your services and are serious about what you have to offer, they will find and contact you via the means you give them.
Define Your Services in a Single Succinct Sentence
In one smooth, precise sentence, describe what you do and what you have to offer your audience. This might be a task for a professional writer, so invest in services when you need them. People should be able to look at your business card and know what you are selling or offering within 60 seconds of reading it.
Business cards can be a great way to get your name out there without going overboard on paper marketing methods. Sometimes all you need are a dozen business cards, a social media page, and something to offer.